RepRally Case Study: Accelerating Payments to Drive Growth

Company Overview

RepRally bridges the gap between specialty merchants and local retailers. The B2B marketplace is designed to help wholesalers eliminate the barriers to wholesale distribution and broaden consumer access to high-quality products. Here’s how it works: Makers list their goods (lots of amazing consumer packaged goods) in RepRally’s catalog, and a network of independent sales reps showcase them to retailers. Makers enter new markets, retailers sell unique, high-quality goods, and sales reps earn outsized commissions without holding products.

RepRally’s Payments Problem

As RepRally’s B2B marketplace scaled, the company realized its need for a modern payments solution that could transform payments and bank account verification so they could streamline purchase orders, eliminate manual processes, and increase conversions. Traditional bank account verification offerings that relied on microdeposits and flawed probabilistic scoring were causing too much friction and hindering RepRally’s growth.

RepRally co-founders Justin Donovan and Daryn Lam chose Orum because its APIs are easy to integrate and offer innovative solutions not available from others. Orum made it easy to get set up with instant bank account verification and fast, reliable payments in two weeks or less. Orum’s API automatically orchestrates money movement, optimizing for speed and cost, allowing RepRally reps to receive instant payouts on their sales and keep track of them within the RapRally app.  

RepRally’s previous setup used microdepostis to validate bank accounts and paper checks for payments. This left reps walking out of retailers empty-handed after a sale, uncertain when exactly the commission check would arrive. Now, with Orum, the rep receives their payout instantly as soon as the store places the order. What took weeks now takes seconds. It’s fast, reliable payments plus instant bank account verification with one reliable partner.

Orum’s Money Movement Solution

Orum delivered three key advantages over RepRally’s use of microdeposits and checks:

• Unlocked instant bank account verification via Orum’s innovative Verify technology, which determines within 15 seconds whether a bank account is open and valid before initiating payments. Patent pending.
• Delivered a highly flexible, modern API that provides access to all major rails without costly bank integrations or prolonged compliance. Orum’s API orchestrates money movement, optimizing for speed and cost while providing access to RTP, FedNow, Same Day ACH, ACH, and Wires.
• Offered informed partner support each step of the way. Orum is backed by the most reputable payments experts, top-tier banks, and investors — all to ensure delivery of every transaction 24/7/365.

Sometimes a customer quote really says it all. And it's worthy of being spotlighted on a massive billboard. 

Why Orum’s Payment Solution is Better Than Direct-to-Bank

Orum’s simple API integration for fast, reliable payments provides three significant advantages over working directly with a bank.

• Save $2 million and 2 years — that’s the typical investment required to complete traditional bank integrations. Avoid engineering and operational costs associated with directly integrating with and maintaining a bank program.
• Accelerate the onboarding process by integrating in two weeks or less, saving time and money.
• Access all major payment rails — including RTP, FedNow, Same Day ACH, ACH, Wires — via one API, with a team of payments experts to help along the way.

Want to learn more about the simplest API for fast, reliable payments and instant bank account verification? See how quickly Orum can help. Get in touch today.